Get to know the Founders of
Renew Mindset & Co
Renew how you think. Restore how you live.
The Founders Story
Our Story
Renew Mindset Co. was founded by Jason Priest and Iluka Cindi — two people from very different paths, united by a shared mission: to help others grow through mindset, connection, and practical change.
Our work blends lived experience with professional expertise to create accessible, flexible learning and coaching that inspires genuine transformation.
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Meet Jason Priest
With over 20 years of lived and professional experience, Jason’s story began in Papua New Guinea, where he learned the value of resilience early on. Becoming a father in his teenage years gave him a profound understanding of responsibility and purpose.
For years, Jason searched for meaning — through work, family, and self-reflection — until he realised that true fulfilment comes from being present, not perfect.
Today, he’s dedicated to helping fathers and men step into their full potential, guiding them to lead with clarity, compassion, and confidence.
Jason’s work focuses on men’s mindset, self-leadership, and emotional resilience — empowering others to show up fully for themselves and their families.
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Meet Iluka Cindi
Iluka brings over eight years of experience in alcohol and behavioural therapy, trauma-informed practice, and relationship recovery.
Her background spans Alcohol Management, Attachment Theory, and Cognitive Behavioural Therapy, giving her a deep understanding of human behaviour and healing.
Her passion lies in women’s mental health — addressing the invisible emotional and societal burdens women often carry.
Through her work, Iluka helps women release the weight of over-functioning, perfectionism, and guilt, rebuilding confidence and calm through evidence-based, compassionate coaching.
Together, Jason and Iluka bridge two worlds — men’s and women’s wellbeing — creating a space that supports both individual growth and family healing.
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Why We Created Renew Mindset Co.
Having both seen the ripple effects of trauma, addiction, and disconnection, Jason and Iluka built Renew Mindset Co. to offer a place for learning, healing, and growth at your own pace.
Their programs combine:
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Flexible learning you can access anywhere, anytime.
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Expert instructors with both professional and lived experience.
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Coaching that turns awareness into action and lasting change.
Renew Mindset Co. exists to help people reframe old patterns, strengthen relationships, and build resilience that lasts — one mindset shift at a time.
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Our Promise
At Renew Mindset Co., we believe transformation begins with awareness and grows through practice.
Whether you’re here to heal, learn, or lead, this is your space to renew your mindset, restore balance, and rediscover what truly matters.
Mission
My mission is to empower individuals to transform their lives through trauma-informed support, education, and practical tools for personal growth. I strive to create a compassionate and inclusive environment where people can explore their experiences, heal from past traumas, and develop healthier relationships with themselves and others. By fostering understanding and resilience, I aim to inspire positive change and provide pathways for individuals to reclaim their narratives and embrace their full potential. Through Renew Mindset & Co, We are dedicated to making personal development accessible, relatable, and impactful for everyone, helping thousands create lasting change in their lives.
Vision
My vision is to create a world where everyone has the opportunity to understand and transform their relationship with addiction through personalized, accessible personal development. I aspire to foster a society that recognizes the complexities of human behavior, empowering individuals to embark on their unique journeys toward healing and recovery.
Through Renew Mindset & Co we aim to provide tailored resources and support specifically focused on addiction and its impact on behavior. I envision a future where individuals can engage with transformative content anytime and anywhere, allowing them to explore their experiences, uncover underlying issues, and develop effective strategies for lasting change. Ultimately, I seek to cultivate a community where understanding addiction is prioritized, stigma is dismantled, and everyone feels empowered to reclaim their lives and achieve success on their own terms.
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